When I first started out in the industry, I will always remember one magazine Editor who opened up her contacts book and gave me the head start that I needed. Admittedly, I had to work hard to get a name for myself, but that kindness of giving her time and passing on her knowledge has stayed with me. It's time to give back to the industry that has been extremely kind to me and allowed me to work across TV, editorial, radio, commercial, and advertising.
I try to make my sessions as relaxed and informal as possible, and I really don't mind what business questions you ask me; no question is a stupid one.
Early on in my career, I worried that I’d lose out on opportunities if I priced my services too high, so I often accepted below-rate work. I didn’t have a clear idea of industry-standard rates, nor did I have the confidence to ask for what I deserved.
I wasn’t sure how to get my work in front of the people I wanted to work with or how to make my work stand out. I phoned and visited countless publishers—sometimes it worked, sometimes it didn’t. Twenty Five-plus years into my career and now running two successful businesses, I have lived experience handling the awkward conversations of rates, contracts, and invoices—I have an answer for almost every scenario!
I didn’t know how to write a really strong and effective pitch. Now, with my most recent venture, The Sensory Home, I have taken this from 'an idea' to an established business. It started with a book, then multiple brand collaborations, and a consultancy service. I have learned about pitching, contracts, branding, and, most importantly, protecting your IP.
Now, I’m passing on my knowledge to other creatives.