Uncovering the distinctive quality of your business that sets it apart from your competitors is imperative. Whether it’s the service you provide to your customers or the unique angle of your business, drawing out the most eye-catching factor and putting it centre stage is crucial to your success. You will learn how to identify your USP, recognise your target market and discover who your competitors are.
Course curriculum
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1
Welcome video
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Welcome
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Housekeeping
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How the course works
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Troubleshooting
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Join our Facebook community
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2
Defining your service / product
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Defining your service / product
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Downloadable: How could you expand your services?
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How to create a case study for your business.pdf
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Download: Example Case Study/florist
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Download: Example Case Study/Pippa Jameson
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3
Identifying your USP
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Identifying your USP
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4
Business's that get it right
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Step-by-step guide on how to nail your business identity.pdf
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5
Branding
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How to create a Brand Board
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6
The Trends
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Why are trends important?
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Trends 2021_22.pdf
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7
Perceived Competition
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Perceived Competition
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8
Confidence Booster
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Finding your confidence
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9
Join our Facebook community
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Congratulations
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Join our Facebook community
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Testimonials
From industry professionals

Creative Director of Dulux
