DEFINING YOUR BUSINESS
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Uncovering the distinctive quality of your business that sets it apart from your competitors is imperative. Whether it’s the service you provide to your customers or the unique angle of your business, drawing out the most eye-catching factor and putting it centre stage is crucial to your success. You will learn how to identify your USP, recognise your target market and discover who your competitors are.
Welcome
Housekeeping
How the course works
Troubleshooting
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Defining your service / product
Downloadable: How could you expand your services?
How to create a case study for your business.pdf
Download: Example Case Study/florist
Download: Example Case Study/Pippa Jameson
Identifying your USP
How to create a Brand Board
Why are trends important?
The Trends 2021/2022
Perceived Competition
Finding your confidence
Congratulations
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From industry professionals