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Uncovering the distinctive quality of your business that sets it apart from your competitors is imperative. Whether it’s the service you provide to your customers or the unique angle of your business, drawing out the most eye-catching factor and putting it centre stage is crucial to your success. You will learn how to identify your USP, recognise your target market and discover who your competitors are.

Course curriculum

  • 1

    Welcome video

    • Welcome

    • Housekeeping

    • How the course works

    • Troubleshooting

    • Join our Facebook community

  • 2

    Defining your service / product

    • Defining your service / product

    • Downloadable: How could you expand your services?

    • How to create a case study for your business.pdf

    • Download: Example Case Study/florist

    • Download: Example Case Study/Pippa Jameson

  • 3

    Identifying your USP

    • Identifying your USP

  • 4


    • How to create a Brand Board

  • 5

    The Trends

    • Why are trends important?

    • The Trends 2021/2022

  • 6

    Perceived Competition

    • Perceived Competition

  • 7

    Confidence Booster

    • Finding your confidence

  • 8

    Join our Facebook community

    • Congratulations

    • Join our Facebook community


From industry professionals

Creative Director of Dulux

Marianne Shillingford

“Working with Pippa is always a joy. Her can creativity and unflappable resolve is the bedrock of any successful project, and she has proved to be the magic ingredient that breathes life into the visual stories we tell about colour. I can’t recommend her highly enough and consider her to be one of the very best in the business.”

Shoot Director, Next Home

Emma Hearne

“Pippa is an absolute pleasure to work with, truly creative and organised. Whatever the brief given, I find that her approach is always professional, and the end results are beautiful. The creative teams that Pippa puts together are also exceptional, full of hard-working professionals and I always enjoy being on set with the team.”