Building your brand

This course will guide you through the essential stages of constructing an easy-to-find, vibrant online presence for yourself and your business. You will learn how to tell the story of your company and create appropriate branding as well as establishing and updating multiple social media platforms. Utilising every tool at your disposal will take your online influence to new heights.

Testimonials

From industry professionals

Creative Director of Dulux

Marianne Shillingford

“Working with Pippa is always a joy. Her can creativity and unflappable resolve is the bedrock of any successful project, and she has proved to be the magic ingredient that breathes life into the visual stories we tell about colour. I can’t recommend her highly enough and consider her to be one of the very best in the business.”

Shoot Director, Next Home

Emma Hearne

“Pippa is an absolute pleasure to work with, truly creative and organised. Whatever the brief given, I find that her approach is always professional, and the end results are beautiful. The creative teams that Pippa puts together are also exceptional, full of hard-working professionals and I always enjoy being on set with the team.”

Course curriculum

  • 1

    Welcome

    • Welcome

    • Housekeeping

    • How the course works

    • Troubleshooting

    • Join our Facebook community

  • 2

    Branding

    • Branding - step-by-step.pdf

    • How to nail your business identity.pdf

  • 3

    Creating professional imagery

    • What makes a good lifestyle image?

    • 3 basics of Photography

    • How to Organise a Photoshoot

    • Key Industry Contacts

    • Location Agencies

    • Recommended Photographers

  • 4

    Advertising your services / product

    • Where to Advertise

    • Building a Database

  • 5

    How to approach Social Media

    • Social Media

    • Social Media Content

    • Top Tips for SEO

  • 6

    Top Tips for a Successful Website by Abbi Henderson

    • Downloadable: Top tips for a successful website by Abbi Henderson, Journalist & Social Media Editor

  • 7

    Marketing

    • Marketing

    • Marketing Plan

  • 8

    The Trends 2021 / 2022

    • Trends 2021 / 2022.pdf

  • 9

    Join our Facebook community

    • Congratulations

    • Join our Facebook community

Social proof: reviews

5 star rating

Great value for money

Sarah Brook

I have learnt so much from this course. I was avoiding tackling social media but now I have a plan of action! I highly recommend Pippa's course.

I have learnt so much from this course. I was avoiding tackling social media but now I have a plan of action! I highly recommend Pippa's course.

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Social proof: reviews

5 star rating

I have my confidence back!

Marianne Elson

This course was just what I needed as I have been out of the industry for a long time. I wasn't sure where to start but your easy-to-follow course has put me...

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This course was just what I needed as I have been out of the industry for a long time. I wasn't sure where to start but your easy-to-follow course has put me back on track, thank you so much.

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