Course curriculum

  • 1

    Welcome

    • Welcome from Pippa

    • Meet Pippa

    • How the learning academy works

    • Join our Facebook Community

    • Connect on Facebook: Introduce yourself
  • 2

    Case Study

    • Case Study
  • 3

    Choosing an email marketing provider

    • Choosing an email marketing provider

    • Your task: Research Email Marketing Providers
  • 4

    Task: Email content ideas

    • Email content ideas

    • Your task: Create a mindmap for email content
  • 5

    Planning email content

    • Your task: Create an Email Content Calendar

    • Sample Calendar Download
  • 6

    Task: Email template

    • Your task: Create a Marketing Email
  • 7

    Social Prompt: Which newsletters do you (still) open and why?

    • Your task: Share your work
  • 8

    Explore More

    • Explore more